04th August 2015




Coventry Cyrenians are reaping the rewards of a unique three way collaboration with Trading Standards and Coventry University.

Counterfeit clothing seized by Trading Standards offices in Coventry and Warwickshire have been up-cycled by the fashion department at Coventry University and sold by the charity under the brand name ‘Refreshed’

The collaboration with the University has resulted in an invaluable supply of raw material for the fashion students to work on and an added dimension to the course insofar as unique and desirable items are being made available for sale in the shop.

Trading Standards no longer have to send thousands of counterfeit clothes to landfill and they have fully embraced the ideals of the project.

The scheme provides valuable experience for the fashion students and the constant flow of saleable items is then sold by the unemployed, young people who are part of a work experience and training programme run by the charity.

Clothes and accessories produced under the Refreshed label have been displayed at the Clothes Show in Birmingham and various fashion events in Europe
The Refreshed project is proving such a success that the charity are hoping to replicate the model elsewhere in Warwickshire as the supply of counterfeit clothing shows no sign of slowing down.